Treetops Kenmore


Brand and design-led creative direction for Treetops Kenmore, delivering a cohesive marketing system to support the launch and pre-sales of a luxury townhouse development.
Year
2022
Client
Metro
Type
Brand & design support · Creative production
Timeline
4 Months
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Project goal
Positioning a luxury development for investor and buyer confidence
SOVIRA™ led the creative direction and brand development for Treetops Kenmore, a 96-townhouse luxury residential development. The goal was to create a refined, design-led brand presence that elevated the perceived value of the project while supporting pre-sales marketing and agent enablement. This included the development of the brand identity, colour palette, and a full suite of marketing collateral designed to communicate quality, consistency, and long-term value to buyers, investors, and sales agents.



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The outcome
A cohesive brand and marketing system across every touchpoint
SOVIRA™ delivered a complete, ready-to-use marketing ecosystem for Treetops Kenmore, including brand identity, agent kits, marketing and floorplan brochures, billboard designs, and website design. The unified creative direction ensured the development was presented with clarity and confidence across all channels, supporting sales conversations and reinforcing its premium positioning. The result was a strong, cohesive brand presence designed to work seamlessly across launch, pre-sales, and ongoing promotion.
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